Keyword Density Good or Bad for SEO?

Keyword Density is a controversial issue in the Search Engines Optimization arena. should you give a high or low keyword density for your targeted keywords while writing website content? There is something that needs to be clear before we discuss this issue. There are two types of keyword density that will affect your search engines ranking:

First Page Keyword Density

Page Keyword Density is the density of the targeted keyword in a single page or post. Page keyword density is used to judge the density of a keyword in a single page content relative to the total words in the page content. You should not focus an article on a single keyword since this might lead to a lack of keywords meta tag length and variety.

There should be at least 4 targeted keywords in a single page or post content to give search engines a good mix of related keywords used in a single article. One of the 4 targeted keywords should be the main keyword that should exceed the density of the other 3 targeted keywords that relate to the main keyword. The density level for the 3 sub-targeted keywords should lie between 2% and 3% while the main targeted keyword density should be around 4% to 5% in a minimum of 250 characters article.

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Second Domain Keyword Density

The domain keyword Density should be taken into consideration when planning to rank in a specific keyword. When you have a focused blog or website niche there should be a plan as to what keywords you want to be ranked in with their different combinations. If you have a niche in NEWS, you should target keywords like News, Politics, Local, Industry, and so on depending on your news website focus. Those domain-targeted keywords should be used frequently when writing posts with related content to reflect a good emphasis to search engines.

Domain Keyword Density should not be as high as Page Keywords Content laying between 1% to 2% only of total domain content with the main domain targeted keyword, in this example “News” has a relatively high density laying between 5% to 6%. An Excellent combination of the domain keywords should be used in different posts and pages to allow a variety of targeted keyword phrases for search engines.

Conclusion on Keyword Density for SEO

Keyword density in itself affects SEO in a relatively low margin of importance compared to factors like related backlinks count for your domain, thus having a reasonable Page keyword density and Domain Keyword Density as explained above is a minor issue when writing website content as long as the website contains good and useful content for the readers. You should not use keyword stuffing in any way to rank with a post or page since some search engines like Google might consider this as a negative factor for SEO. High keyword density and low keyword density are both bad for SEO. Staying within the reasonable keyword density ratios above should suffice when writing website content.