Keywords as a starting point for SEO - 14 quick tips

Keywords are the starting point of optimizing your website for search engines. Choosing the right SEO keywords is the best way to rank higher in Google and drive more traffic to your website. But how do you find the best keywords to optimize your website for? Use these 14 quick tips and get started with your SEO keyword map today!

Keywords as a starting point for SEO

Bonus tip: when you start your keyword research, really take the time. You will also notice that you will be sucked in further and that it will take you an afternoon. In addition, it is good to also look at your keywords once a month, not only at the posted result but also at the relevance of the keywords.

1. Brainstorm (with yourself) and write down all words that come to mind and relate to your company, product, market, location, etc.

2. Don't forget to write down the main reasons people should be with your company and not the competitor.

3. After brainstorming, process the words in a mind map and see which main topics you can distinguish. Try to complete each main topic as well.

4. Long tail keywords are becoming increasingly important. This means that people do not search for a single word, but for a combination of 3 or 4 words. For example, you do not search for “restaurant” but “Thai restaurant Amsterdam West”.

5. Also add synonyms to the mind map. For this, you can use the website www.synonyms.net

6. Ask customers how they found you or friends and family and what words they associate with your business.

7. Take a look at the website of your main competitors. Which words/terms do they often use?

8. Use Google suggest, start typing keywords in the Google search bar and see which auto-completions Google comes up with.

9. Also take a look at Ubersuggest.io and   Wordstream.com. Do not forget to set the language to Dutch for the most relevant Dutch words.

10. Use the Google Ad words Keyword Planner. The option 'Find new keywords and receive data from search volumes' helps you discover related keywords and you can immediately view the search volume and competition level per keyword.

11. Ahrefs also has some handy tools that you can try for 7 days for just $ 7.

12. If you have set up Google Search Console, look through the 'Search analysis' for the words on which your website has already been found.

13. Create a handy template in Excel that works fine for you to keep track of keywords, search volume, priority, etc.

14. Determine which keywords are most important to you and get started!

Have you finished your keyword research and mapped out your most important keywords? Then it's time to get started and optimize your website for those words. A good starting point is optimizing your title tag and meta description.

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