Search engine optimization (SEO)

Search engine optimization (Search Engine Optimization), or “SEO” for short, refers to various measures that are used to place a website high in well-known search engines. These measures affect both technology and content. This high ranking in a search engine is important, the studies show that for search engine users only the first 8 to 10 results are important. That is why it is urgently necessary for owners and operators of websites to optimize their websites correctly in order to be listed high in the results of a search engine and thus achieve a successful Internet presence.

Proper programming is important

Since a search engine - as the name suggests - is a machine, it cannot read texts, but only process them mechanically according to certain rules. Therefore, flawless SEO-friendly programming must be carried out. It is important to ensure that the source text is error-free and lean. Unnecessary codes and comments should be removed. It is also advisable to store CSS files and JavaScript codes in separate files and then integrate them.

Keywords should be thought out

The content must also be optimized, as it defines the keywords through which a website can be found. A keyword is a word for which a subpage of the website is optimized. However, it is important here that the content remains understandable and interesting for Internet users and search engines alike. Keywords should appear several times in the content text, but not appear intrusive to the Internet user. In addition, each page should focus on only one specific topic. This makes it easier to optimize a few search terms. Furthermore, the word stems, single, and plural should be given as a keyword. This of course without spelling mistakes, because normally the correctly spelled search term is entered into the search.

The public helps with the ranking

The goal of gaining backlinks is achieved through public relations work. These links refer from one external website to the other website to be optimized. In general, backlinks also represent a kind of recommendation for search engines. The more links refer to a website, the more important and relevant this page is viewed by the search engines and thus also list them higher. Links that are set within a website make it easier for the search engine to easily find all the pages on a website. In addition, the search engine recognizes topic-related connections between individual pages.