STEP BY STEP TUTORIAL GUIDE FOR LOCAL SEO

Local Listing Set-Up: Local Listing helps to reach out to potential customers as possible. Local Listing helps in increasing online visibility and higher website traffic, as well as more visits to your store.

STEP BY STEP TUTORIAL GUIDE FOR LOCAL SEO

Set Up Local Profile:

    • Google My Business
    • Bing Local
    • Yahoo Local

Your Listing Optimized:

Optimize your Listing: Update your basic data which is vital for your potential customers to know more about your business.

    • Business Name Map
    • Load Quality, High-Resolution Images, and Videos
    • Update your Contact Info
    • Category Keywords
    • Update Your Business Hours

Encourage your clients for Reviews every month

    • Look out for your competitors and understand where you stand in the business
    • As reviews from your best and potential customers
    • Request for Reviews in Google, Trust Pilot, and other search engine sites

Update your Business Name, Contact Info in NAP Citation

    • Start Updating your details on Important NAP sites
    • Update your details like Country Based In?
    • Every Month update your details in New Nap Sites

Update your details in Directories

The right use of Directories helps to increase your online search visibility.  You gain Quality and permanent backlinks with the help of Directory Submission. This quality link will help to increase your reputation in search engine crawl.

    • Search for Industry Specific Directories
    • Watch your competitors and know where they were listed. List yourself in those directories.

Always Create a Unique Page forever Service or Product

    • List Every Product / Service you offer
    • Create a Unique page for every product or service

Optimized every page of your website

    • Always Optimize every page of your Website
    • Find Target Keywords for every page of your website
    • Work on updating Unique Meta tags, Title Tags for every page
    • Stuff your keywords into your Headings H1, H2, H3
    • Create Keyword Rich URL's for EVERY Product or Services Page
    • Interlinking helps in improving your search visibility in search engines.
    • Optimize your Images by giving ALT tags.
    • Let keywords be added to your text (2% to 3%) 

Step 9- Does your website hold many External Backlinks?

Go for Quick Wins eg:

    • Give Testimonials to Local Suppliers
    • LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin
    • Paid Authority Directories, eg. Business.com

Step10 - Have you Completed All Optimization Tasks?

Are you done with the Optimization Task?

Update your website in Google Analytics, Google Search Console, XML Sitemap and Robots.Txt

Have you tested your Website Loading Speed with your Competitor?

Check your website load time and compare it with your competitors.
Run Speed Test

Switch to SSD Hosting.

Use the following URL and check your Website Load time: https://developers.google.com/speed/pagespeed/insights/

This helps to understand where you need to work and requires much attention

    • Run speed test
    • Switch to SSD Hosting

Always make sure your website is Mobile Friendly

    • Check Mobile-Friendly Test
    • Set Up Mobile Site or Switch to a Responsive Design

Make Your Customer Trust Your Website

Switch your Domain to SSL and also set up an Anti Malware site seal. You can bring confidence to the new website visitors

Share Information from your Blog.

    • Blogging is one good way to attract potential Customers.
    • Blogging is really easy with the help of Word press
    • Regular Blogging helps to improve your search engine crawling

Businesses usually do Newsletters, and E-Commerce uses How-To Guides

Step14 - More About Blogging and its User

Blogging is helpful for Target Markets, Individuals, and even for businesses.

·       For Business Newsletter is one of the most effective ways to push your business to existing and potential clients.

·       Buyer's The guide is another great tool to assist your clients and to eliminate support for basic needs.

· FAQs help to increase the usability of the site. It allows finding all the answers to their basic questions.

·       Product Reviews give confidence to the buyer about your product or the service

Step15 - Optimize Content as per SEO Requirement

    • Headlines should be an Attention grabber
    • Identify Target Keywords
    • Stuff your keywords in meta tags
    • Include the keywords in H1, H2 & H3 Tags and also in Post Titles
    • You can even add the keyword in the URL
    • Optimize the Images (Include ALT Tags)
    • Add related Keywords in the Text
    • Internal Linking is one of the powerful backlinking strategies
    • External linking to Authority sites
    • The Social Sharing button is an added advantage for the website
    • Your Website or blog should be mobile friendly
    • Improve your load speed

Step16 - Extensive Use of Video throughout your Website

Set Up Youtube Channel > Are you Happy to appear on Video?
If Yes, Choose from the following

    • Whiteboard Presentation
    • Product or Services Description
    • HeadShot/Interview Style
    • Talking FAQ/Hints & Tips

If No, Choose from the following

    • Before & After Examples
    • Talking Slides
    • Cartoons
    • Screen Capture

Optimize your Video as per SEO Needs

Include Keywords for every video

Including Keyword Rich tiles and Meta tags on Youtube 

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