How TO WRITE SEO FRIENDLY CONTENT FOR YOUR WEBSITE

Content is king in today’s world. It plays a very important role whenever the user or search engine visits your website. It influences the decision to stay or leave the website. Each and every piece of content displayed on the website should be SEO-friendly to improve its ranking on the search engine result page and drive maximum traffic to your website.

Your content must be unique and original: Unique and original content do not mean that your content never exists before rather it means that your content should not be the exact copy or duplicated word to word from some other website. The language and the words must be your own. It should try to convey the same information in a different way to make it interesting for the users. Today search engine has become very advanced and they can easily identify duplicate content a website with duplicate content has no chance of ranking higher in the search engine.

Do keyword research: Keywords play a very important role in ranking your website on the search engine. Before doing SEO on the website it is important that you should do keyword research on what the users are searching for, what they are expecting, and what you can provide them to satisfy them. It is advisable to analyze competitor's keywords on which they are ranking in the search engine result page.

Well-structured title and description: It is not only the content that matters but also the structure of the content. The title and the description are the first things that the user will come across during the search. The title should be within 60-70 characters and the description should be around 160-170 characters having keywords to display on the search engine result page.

Clear structure with headings and paragraph facilitate reading both for user and search engine perspective and thus it increases the chances of ranking higher on the search engine.

SEO-friendly URL: SEO-friendly content should have an adequate URL that is easy to read and memorize. The long auto-generated URL does not make any sense. The SEO-friendly URL should have keywords in it. The search engine also ranks that URL on the top of the search engine result page which fulfills google guidelines.

Inserting and optimizing images: Inserting images in the content make it attractive giving it give an advantage in ranking also. A good and quality image conveys what a thousand words cannot, it thus improves readability and also results in image search. An image must be SEO friendly such that it must be reliable according to the content and it should be renamed according to the desired product or service. The use of alt text in images helps in improving the readability of the search engine, which thus improves the ranking.

Make use of Internal and External Linking: Creating internal linking is always advisable on each page to create their own small webs within their websites. It helps the user and search engine to go deeper and deeper into the website but make sure you do not compromise quality with useless links as quality matters the most in SEO. The same applies to External linking, if external linking is done for providing information and to help the users further with reliable information than then google also appreciates it otherwise opposite may happen and the website gets a lower ranking.

Improve Responsiveness: Today everyone has smartphones and tablets and people prefer to browse the internet on their mobile phones rather than computers or laptops. Today having a mobile-friendly website can play a great advantage in ranking as search engine pays great emphasis on it. So to keep pace with the time and survive in this competitive environment one must be having a responsive website.

Use Google Search Console: This tool can help you in writing SEO-friendly content for your website. It helps in finding out the errors and suggests remedies for improving the ranking of your website on the search engine. It also checks your mobile usability and website link profile.

Analyzing competitor's content: As we all know there is a lot of competition for anything you publish on the Internet. And search engine has enough choices to rank different result on search engine. You have to determine whether your content is better than your competitors or not. If not then what can you do to make it better, and more interesting for the users and search engine to rank it higher on the search engine result page? Timely analysis of competitors' content is a must to keep yourself ahead of the race.

Read it again: This is the last and most important piece of advice that goes without saying that you should not hit the publish button that has spelling mistakes, grammatical errors, or non-meaningful sentences that do not make any sense. It is always advisable to proofread before publishing to check that it complies with the above guidelines to make your content SEO friendly.