WHAT DOES SEARCH ENGINE NOTICE WHEN IT COMES TO YOUR PRODUCT PAGE

The search engine considers a number of factors while indexing your product page. A product page that offers a great experience to a user is SEO friendly and is easy to crawl by the search engine increasing its chances of ranking and thus generating more sales and conversions. There is the step by step guide to help you in improving your product page to rank it higher in the search engine.

Search engines after visiting your product page notice the following factors:

KEYWORDS AND META TAGS: This is one of the most important and the first thing Google notice to understand what your page is about. Your page might be unique and attractive but without adequate keywords and meta tags, you are missing the very first opportunity. Keywords should be optimized according to the content of the page and meta titles and descriptions should be able to convey brief details about your webpage as it is the first thing that Google will notice to come on your product page.

Meta titles and descriptions should contain keywords in them and should be updated according to Google guidelines to make them more effective and get better results in search engine ranking. The URL of the product page should also include a keyword in it and should be small and sweet which is easy to read and understand.

PRODUCT-RELATED FACTORS: After this, the search engine visits your product page to identify whether your product is in accordance with the search results or not. It notices the following areas on the product page:

PRODUCT NAME: The product name is the first thing search engine notice on your product page. The name of the product should contain keywords in it and should be unique and attractive to influence the decision of the user. It should be written from the user's perspective, not from the search engine as the search engine has become so advanced that it has become very difficult to manipulate it with keyword stuffing to get a higher ranking on the search engine result page.

UNIQUE PRODUCT DESCRIPTION: Once the search engine is satisfied with the product name, the next thing it notices is the product description. As we know Google favors unique content and product description is no exception. A description should tell about the features and brand of the product so that the search engine understands a little more about the product. It is the right place to insert the targeted keywords but make sure it makes sense. Unique description of the same product of different manufacturers is likely to rank higher on the search engine result page.

COLOR OPTIONS: It gives more details about the product and the Search engine appreciates it. If different colors are available for specific products then you should provide these options on your product page.

SIZE OPTIONS:  If the product is available in different sizes then it is recommended to provide its options on the product page as it will help in wide options to the users.

PRODUCT REVIEW AND RATINGS: Product reviews and ratings help you in adding fresh content to your product page and help in building community and brand loyalty which Google takes into consideration in its ranking algorithms. Customer reviews and ratings give additional insight into the product. Google doesn’t want to serve its searchers outdated or sold-out products, so they rank fresher content higher.

PRODUCT IMAGE: Images are necessary components of your product page, it does not matter what you are selling, your product pages must have images. The image should be of high quality that look real and authentic. The name of the image should also be according to the product so it is always recommended to rename the image as an undesirable name will give a bad impression to the search engine. The alt text must be used in images to make it easier for Google to read what the image is about.

EXPLANATORY VIDEOS: Where possible, try to use Videos to make your product content more interesting. People love videos and good original videos can differentiate your shop from competitors and increase conversions.  This will give an advantage during Google ranking algorithms.

SELLER-RELATED FACTORS: The next thing which the search engine considers are factors related to sellers which provide more description of the product in detail.

SELLER RATINGS: Seller ratings help Google in showing that you are a legitimate business and this further helps in getting more clicks which helps google in ranking.

DELIVERY TIME: It is important to provide the delivery time within which product will be delivered for each product as it will make it easy for the customer to collect the product. And this increases customer satisfaction and the more the customer is satisfied, the more the chances that Google will rank it higher in the search engine.

RETURN POLICY: Next thing that search engine notice, is there adequate information available for the return of the product or not because the search engine wants to protect its, users, as it is about its own reputation also. It thus influences its decision in ranking algorithms.

PRIVACY POLICY: This includes the privacy policies and procedures related to the company. The search engine sees to it that a website does not violate any of google's guidelines.

EASY NAVIGATION: Search engine takes their user experience very seriously and if a user faces any difficulty in browsing the website or in the searching call to action button then it lowers the chances of ranking. So it is advisable to make usability and navigation easier to enhance the user experience.

SOCIAL SHARING BUTTONS: The next thing Google consider is the availability of social sharing buttons on your product page which facilitates sharing your product on different social media platforms to get more engagements. By having social sharing buttons on a page, you’re encouraging people to share the product,  be it on Facebook, Instagram, Pinterest, or Twitter. The more people click on the shared links, the more engagement there is with the product. Google takes this interest into account in its algorithms and will serve this content higher in search results.

PAGE DESIGN: The next thing that search engine notice is your page design. Whether it is unique and attractive which grabs attention or it is too clogged up with the things that search engine finds difficult to understand. You have to find a balance between ad and content placement, user experience, and looks. Don’t think just about what you like, but think about what your target audience might like.

PAGE ALIGNMENT: In this search engine takes into account the alignment of the product page, its contents, its images, and CTA so that it is easier for the user to understand and navigate easily. The product page should be properly aligned to rank it higher as ugly-looking pages will not be considered by Google.

INTERNAL AND OUTBOUND LINKING: Search engine appreciates the availability of internal linking to each page to create their own small webs within their websites. It helps the user and search engine to go deeper and deeper into the website but make sure you do not compromise quality with useless links as quality matters the most. The same applies to External linking, if external linking is done for providing information and to help the users further with reliable information than then Google appreciates it otherwise opposite may happen and the website gets a lower ranking.

CONCLUSION:

As you can see there are a number of factors that search engines noticed on your product page before ranking it. You have to keep balance in all of them to make it attractive and offer a great user experience and always keep in mind your webpage is made keeping in mind the user perspective. So next time while designing your product page make sure to check some of the points mentioned in this article to enhance your ranking in the search engine result pages.