What is Digital Marketing ?

Digital Marketing refers to the marketing of products and services using digital technologies mainly Internet or any other digital medium such as Mobile phones, TV, Radios, etc. The term Digital stands for the use of the electronic medium of Technology to convey your message to a large number of audience in a limited time period.

And the term Marketing refers to the activities of a company associated with the buying and selling of products and services including market research, advertising, delivering products to customers, etc. Marketing is needed for any type of business for the following reasons:

• Marketing is done to communicate your value proposition to your customer in a fun and interesting way.
• It helps in building a relationship with your audience and consumer engagement is very essential for the survival of any business.
• Marketing helps in sales and sales help your business.
• It ensures the growth of your business thus, secures your business future through consumer engagement.

Digital Marketing can be further divided into:

Digital Online Marketing: Also known as Internet Marketing. It refers to the process of marketing using channels that require a real-time Internet connection. It is the most important component since the majority of digital marketing activities fall within the boundaries of Internet Marketing.

•     Search engine optimization (SEO)
•     Search engine marketing (SEM)
•      Content marketing
•      Social Media Marketing (SMM)
•     Pay-per-click advertising (PPC)
•     Affiliate marketing
•     Email marketing

Digital Offline Marketing: This is a form of marketing that is totally offline but uses electronic devices for its marketing activities. It is the traditional form of marketing and is still in use.

are:

TV Marketing: For many years Television has been the key tool for marketers when it comes to engaging with their target audience. It still draws millions of users to the box. But it is no secret that advertising rates are dropping and many marketers are moving towards digital online marketing.

Radio marketing: Radio is still alive even after 100 years of its origin. It is still listened to for 2 hrs per day, on average. But marketing is not very effective and people are moving to the internet for their needs.

Phone Marketing: SMS and calling services are still used by many companies to market their products or services e.g. credit cards, insurance, etc. but their rate is dropping as everyone today is going towards internet marketing.

Teleshopping: It is the direct marketing technique which is also known as Direct Response Television Shopping, it is still used by some buyers across the world but it does not provide wide choices as against shopping through various online stores.

Conclusion:

There is no doubt that marketing can be done using offline channels that yield a good result but everyone is becoming more tech-savvy than before. Digital Online Marketing has slowly become the most important channel to connect brands with customers. When we talk about Digital marketing it is more often we are referring to Online Marketing that uses the internet for marketing. Internet marketing takes up the majority chunk of Digital Marketing.