What is On Page Seo??

It refers to the process of Optimizing the individual WebPages of the website to make it user-friendly and get more quality traffic. On-page tasks of SEO are more important as it builds the 1st impression after someone visits your website so it is much needed to optimize all the content to get a better ranking. It is all about how owners should structure their websites to get more traffic. Every On page task is for user benefit and Google also wanted the user’s to be happy whenever they visit your site and this can only be inferred from their engagement.

Factors affecting on-page SEO

There are around 200 factors that affect On page SEO, we will be discussing the most important that will boost your ranking and improve traffic on your website and also make off-page SEO much easier for you.

Meta title: It is one of the strongest signals for the search engine. It gives an accurate description of the page content itself. The title should include keywords in it, but there should not be any stuffing. The title should be around 60-70 characters and should be brief and to the point. Ideally, the title tag having keywords at the start carries more weight in search engine ranking. A good title tag gives a brief idea to the user about the page content and it should be appealing and drive a call to action.

Meta Description: It is also one of the most powerful tools according to some surveys 43.2% of people click on the result based on the meta description alone. It gives a clear idea about the content of the website. An Ideal description should be around 160-170 characters, have keywords at the start of the description, should make a call to action, and details about features and brands of your business so that it should be compelling to the user. 

URL structure: The URL should be SEO friendly that uses keywords only as it will be good for both the search engine and the user. URL should be simple and understandable. Try to avoid those ugly-looking large URLs which are auto-generated by your information system.

Page speed: According to recent research, it was found that 47% of the audience expects your website should load in under 2 seconds. And it makes sense as today nobody wants to wait. If your site is loading slower then you will lose your audience as the web has made us impatient. That’s the reason google cares about your webpage load time. Make your site load faster and you choose the right hosting platform to rank better on the search engine result page. You can use various tools like Pingdom to test the speed of your website.

Content: You must have heard that “Content is the king” in today’s world. So you must write quality content that is well written, interesting to read, provides some useful information, and should not be duplicated and written for the purpose of a user, not for the search engine with the stuffing of keywords. And most importantly it should create a line of communication between you and your reader. Effective communication will increase consumer retention and brand awareness.

Image Optimization: The images you are using on the web pages should be relevant to the topic and provides some useful insights.

You should change the default name of the image with the name of the product to make it SEO friendly.

 Always optimize the Alt text while uploading the image so that Google can read it to learn about the image.

The size of the image should be considered, it should not be too large that it lowers the speed of the website, and it should not be too small that its quality gets compromised.

Mobile friendly (Responsive): The website should be responsive which will be beneficial for both the user and the search engine. The responsive design enables its layout to adapt to the device which the user is browsing making it easier to navigate and an attractive user experience. And the responsive design will not only increase your ranking in the search engine but also users will spend more time on your site as today's mobile users are more due to the rise of smartphones and tablets.

Use outbound links: Outbound links have become an important factor in ranking your website on search engines. It is believed that linking out to other sites in your industry or any other useful link has a positive impact on SEO. But it is important that the links given should provide some useful information to your users and it should be relevant to you also, otherwise, it may bring a bad impression and affect your rankings.

Use Internal Links: Once the user comes to your website the goal is to make the user go deeper into your site. The more time the user spends on your website, the more the chances of conversion and it will improve your ranking in search engines. But make sure you do not overwhelm the user with useless links, that do not make any sense.

Use Social Sharing Buttons: Adding social sharing buttons on your website make it easier to share your content on different platforms which further help in driving new leads and greater conversion for your business. If your content is widely shared it sends a signal to the search engine that content is worth sharing and it thus gives weight to improving the ranking of your website

Boost dwell time: Dwell time is a user-based metric that Google uses to decide how to rank your site. If you want to succeed in the SERPs, you’ve got to succeed with dwell time.

Organization: Your content, your website, your products, and your images should be well organized so that it gives an idea to the user about what you are trying to convey. It should be presentable and attractive to catch the attention of the user and search engine.

Just keep in mind the true purpose of on-page SEO: to educate, inspire and guide your users properly, as they navigate your site. With this, optimizing On page SEO can be an easier task for you.