What is Seo and Types of Seo

It is the process of optimizing the website as well as its content to ensure that it can be found and ranked in the search engine for the relevant Keywords. It affects the visibility of the website in search engine results often referred to as organic or unpaid results. SEO has become important for all types of business units whether small or large. It gives you the power to reach people when they are actively searching for your products and services. SEO can be done using:

What is Seo and Types of Seo

WHITE HAT TECHNIQUES: It tries to improve the search engine ranking of the website within Google guidelines. These types of techniques give gradual and steady results but those are long-lasting growth in ranking.

BLACK HAT TECHNIQUES: These techniques are in conflict with the Google guidelines like keyword stuffing, linkspan, etc that are quick, unpredictable, and short-lasting growth in ranking.

SEO is further divided into  2 types:

ON PAGE SEO: It refers to the process of Optimizing the individual WebPages of the website to make it user-friendly and get more quality traffic. On-page tasks of SEO are more important as it builds the 1st impression after someone visits your website so it is much needed to optimize all the content to get a better ranking.

It includes all the tasks which are done on the website to improve its ranking. It includes tasks like

Website audit: This is the first task you need to carry out to get an overview of the website.

Updating Title tags: The title should be according to the focus keyword and around 60-70 characters.

Meta Descriptions: It should also include a focus keyword and must follow prescribed google guidelines.

URL: It should be neat, keyword-focused, and descriptive.

Page speed: It is also one of the factors which play important role in good On-page SEO.

Image optimization: Optimizing each and every image displayed on the website is also one of the on-page tasks.

Responsive check: The websites should be mobile-friendly.

We will be discussing all these factors and many others in detail in our upcoming blogs.

OFF-PAGE SEO: Off-page SEO refers to the sets of activities that you can perform outside the website for the purpose of ranking the website higher on the search engine result page. Off-page SEO provides greater exposure to the website as it gets more links, and more social media mentions driving new leads for your business.

Factors affecting the Off-page SEO are:

  •     Directory Submission:
  •     Social Bookmarking:
  •     Link building:
  •     Blogging
  •     Forum Marketing
  •     Article submission
  •     Business Reviews etc.

We will be discussing it in detail in our further blogs.

CONCLUSION:

Both On page and Off page SEO are important to improve your ranking in the search engine and drive maximum traffic and new leads for your business. You cannot choose between the two as both are extremely important for the success of an online business. You have to keep the balance between the two.

But you can prioritize the task of On page SEO first as its builds the 1st impression when someone visits your website. The search engine also considers the on-page factors while ranking your website as it is the first place to be visited by it.  Rest forget about link building altogether and put all your efforts into making a great website, promote it correctly and everything else will follow.

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